As a results-driven marketer with hands-on experience in retail strategy and in-store execution, I specialize in developing and implementing impactful Point of Sale (POS) solutions that elevate brand visibility and drive sales. At PepsiCo, I led the growth strategy for single-serve chips across large format stores—deploying product plans, sales programs, and training initiatives while partnering with store managers to optimize placement and promotion. My data-driven approach included conducting competitive analysis and leveraging shopper insights to increase shelf space and purchase conversion, ultimately boosting sales in underperforming stores by 5% and generating a projected $60K in annual revenue.

With a keen eye for retail trends and the future of in-store marketing, I’m passionate about creating merchandising strategies that not only resonate with today’s shopper but position the brand to win at the shelf.